Direct Mail Marketing & Advertising Blog Articles

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IHRSA

Visit with Impact Mailers at IHRSA 2017 in Los Angeles

IHRSA is one of our favorite shows and the Impact Mailers team is looking forward to visiting with our fitness clients again this year in Los Angeles.  We will be presenting some of our new digital products, including text to mobile, IP targeting and geofencing. “The fitness industry has long relied on direct mail to …

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Fitness

The Marketing of Fitness and the Fitness of Marketing

By Deneen Laprade NE Region Director of Sales, Impact Mailers As a former health club operator, I’m familiar with the 24/7 demands on your time, and know finding affordable, effective means to generate qualified leads is only one of them! Retaining members and increasing their individual spend in-house is an entirely different marketing challenge that …

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Fitness Health Club Entry Cards

4 Fitness Marketing Techniques You Haven’t Tried Yet

The fitness industry is as crowded as it’s ever been, but with over 54,000,000 Americans utilizing paid gym memberships each and every year, there’s room for growth. Between 2008 and 2014, new memberships grew almost 20%! Is your gym or fitness business going about marketing the right way? Whether you’re struggling to gain traction in …

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Florida Restaurant & Lodging Show

Florida Restaurant & Lodging Show Sep. 27-29

Join us later this month at The Florida Restaurant and Lodging Show in Orlando!  We will be showcasing our plastic Impact Mailers to restaurant and hotel operators from across the state of Florida. “Restaurant clients across the country have enjoyed success with our plastic mailers, using them as a platform for loyalty programs, digital integration, …

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Restaurant

The Recipe for Success – Plastic Postcards

If you’re a restaurant owner trying to increase your business, you’re no doubt interested in solid marketing strategies that can better connect you with customers. More specifically, you want a program in place that can not only fill your establishment with new customers, but one that also promotes a positive dining experience for them. A …

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Getting the Most Out of Direct Mail Marketing

Getting the Most Out of Direct Mail Marketing

Mailing coupons, invitations, and other business promotions is a great way to increase sales, grow customer count, boost membership sign-ups, etc. Even though many companies have opted for cheaper, less effective email marketing, direct mail campaigns continue to rank as one of the most powerful ways to reach a local audience. Like any marketing initiative, …

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New Patient Mailer

How to Use Direct Mail to Drive Digital Engagement

Web sites, social media, online videos and other digital assets have become ubiquitous as companies embrace online media to showcase their products and services to potential customers. While direct mail reaches consumers outside of their phone/tablet/computer, there is no reason it can’t be made to complement an advertiser’s digital channels. Here are four tips to …

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